M a r k e t N e w s

Going Big In Ethiopia A New Video Campaign Is Launched By Coca-Cola

Posted on : Wednesday , 15th January 2020

Ethiopia is greatly admired not just for its beauty, diversity or economic progress but also the fervent spirit of its people. It is extremely encouraging to see the improved economic growth projections over the last couple of years which is testament to all of the hard work that has been done,” said Phillipine Mtikitiki General Manager for East & Central Africa.


With the aim of showing the immense investment and tourist attractions of Ethiopia, Going Big in Ethiopia a new video campaign is launched in Addis.


The promotional documentary sponsored by Coca-Cola Company features key leaders that includes Olympic medalist and investor Haile Gebrselassie, heads of companies occupied in coffee, textiles and other industries, talking about the large scale of opportunities that the Ethiopian economy offers to global investors.


Bruno Pietracci is president of the Southern and East Africa business unit of The Coca-Cola Company, whose company sponsored the production. He further stated, “This is an exciting time for Ethiopia. Never before has this country been so uniquely positioned to become a leading center for trade and commerce in Africa. It has a young, ambitious and educated workforce. Admirable and resilient entrepreneurs and investors who work hard every day to build strong businesses that improve the lives of millions of people, and there’s no better measure of the excitement about Ethiopia than the partners that have come together."


“The goal of this project is to tell an exciting story of Ethiopia symbolizes the future of trade and investment in Africa through the eyes of key investors local and international, and key government partners,” Bruno continued.


“Coca-Cola has been present in Ethiopia for 60 years and we are proud to be associated with its growth. We plan to invest further and have also set some ambitious targets and goals around empowering women and youth, water conservation and access and management of plastic waste. All this would not have been possible without the support of many of you in this room,” Phillipine Mtikitiki said.

Source : newzmart.com
Featured Companies
  • /
  • African Business Development Association
  • /
  • TITAN Containers A/S
  • Mercury Tube Products
  • SMES Today Magazine
  • africabusiness.com
  • Your Banner HERE!

Complete List  

Advertisers in previous issue:

  • Golden Tower Metal Industries LLC is one of the most qualified architectural aluminium specialists in United Arab Emirates & respected in the construction industry.
  • DM is one of the leading manufacturer specialized in reflective material in the world, which is only one manufacturer that not only produce personal safety production but also produce traffic safety production in China.
  • Used Machinery
  •  We offer small and medium size passenger boats for the water transport industry. Our boats are equally popular among the small water taxi owners and the big corporations.
  • Linnhoff Technologies is a German manufacturing company that produces whole range of asphalt plant
  • Trade Exhibition
  • Mammoth civil engineering projects involving extended financial outlay and gigantic machineries are invariably undertaken by experienced companies whose track record in engineering expertise and an  estimable client portfolio not only commands respec
  • Dedicated to the Engineering Manufacturing Sector in India
  • Business Magazine
  • China Jiangsu Dongxing Auto Decorations Co.,Ltd,established in 1989,the manufacturer of cabin and body parts for truck Mercedes-Benz, Volvo,Scania,Man,Iveco,Daf and Renault.
  • We are one of the largest  group, it is famous as the leading Manufacture And                            exporter in the region of garment accessories & tailors  materials , fabric for 10 years.
  • Apex Steel is amongst Kenya
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2020 Afrotrade